Don’t take No for an Answer.
We had been pitching for a size-able and important government contract.
We were in competition with five other companies.
For four months we worked on our campaign.
Then at 5pm one Wednesday evening we were told we were not on the shortlist of three bidders.
The client gave reasons why.
Normally we say, well tough, on to the next one. Not this time.
I went to our CEO and said, call the client to tell him that we have another campaign prepared. Say you’ll be in his office with it at 9am tomorrow morning.
We didn’t have another campaign.
But by 8am the next morning we had a completely new concept addressing the negatives the client had found in the first one.
At 9am it was presented.
On Friday evening we heard we had won the business.
Of course it was a good weekend.
* Michael Jordan attended Wilmington’s Laney High School, where at first he failed to make the varsity basketball team.
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